Payal's journey in the fascinating world of ‘Haute Couture’ has a humble beginning from the by lanes of Delhi, where she grew up in a childhood steeped profusely in art, culture and music. The years of intensive hard work cumulated when she graduated summa-cum-laude from Fashion Institute of Design and Merchandising, California and returned home to start a career in fashion. She ventured back to India at a time when the fashion industry was in its infancy and there was no organized retail. The struggles of the initial years are still amongst her fondest memories. She has come a long way since then to be recognized as one of the leading designer in the country.

In the past two decades, brand Payal Jain has become synonymous with classic and timeless contemporary clothing where each garment designed is a truly enriched synthesis of heritage fabrics and craftsmanship in a modern interpretation. A strong foundation in neo-classical aesthetics coupled with an unparalleled standard of perfection is the essence of each design. Forms and fabrics that bond in ingenious ways, fabrics that are esoteric yet blending into myriad and unusual silhouettes, bear the Atelier Payal Jain signature. Her ensembles have found a market all over the world as she sells from some of the best stores across India, U.S.A., Europe, Middle East and Asia.

Atelier Payal Jain has in the past few years been actively involved in a renaissance for the revival of handicrafts some of which were on the verge of becoming extinct. With a deep rooted passion and commitment, Payal has worked tirelessly in tiny villages across Rajasthan, Orissa, Uttar Pradesh, Gujrat and Bihar to integrate their designs in the mainstream. She has come a long way in providing an international platform for dying crafts by reinventing them in newer and exciting forms and by doing so provided means of livelihood to many in villages.