Designer

Payal's journey in the fascinating world of couture has a humble beginning from the by lanes of Delhi, where she grew up in a childhood steeped in art, culture and music. The years of intense hard work cumulated when she graduated summa-cum- laude in 1993 from the Fashion Institute of Design and Merchandising, San Francisco, California and returned home to start a career in fashion. She ventured back to India at a time when the fashion industry was in its infancy and there was no organized retail. She has come a long way since then to be recognized as one of the leading designers in the country.

An industry veteran, Payal prides herself on meticulously crafting every piece that she creates with intricate precision. Jain’s eponymous brand has truly become the ageless label for designs that are a result of an eclectic blend of indigenous fabrics and immaculate detailing. It is this juxtaposition of the classical aesthetic with western sensibilities that has come to be her signature leitmotif. She describes her brand ethos as having ‘A western body with an Indian soul’ which is embodied by each collection. She is one of the few designers that take painstaking care of each phase of her design realization. She conditions all the textile development, from approving every fiber to the actual processing of the weave itself, spending anywhere between 12-18 months developing her line. She believes that each garment be a resplendent journey, telling a unique story.

© 2016 @ Payal Jain Design

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